Miss Hoka Hey, Whittany Crum Joins the Challenge Ride

"I watched from the sidelines as the first Hoka Hey Challenge roared into history but this time I'm going to be on the line with a thousand other riders," said Whittaney Crum. She is being sponsored by Rocky Mount Harley-Davidson in North Carolina that will be one of only 15 check points in the 10,000-plus mile challenge ride.

She will be riding a 2011 pearl white Street Glide provided by Rocky Mount Harley-Davidson. The Harley dealership expressed pride in sponsoring "Miss Hoka Hey, Whittany Crum to be riding for 'Team Rocky Mount Harley-Davidson' in this year's challenge... Whittany Crum, in our view, is a great representative of young female riders in the Harley-Davidson industry and we welcome her as part of our rider family."

The 23-year old enjoys hiking, horseback riding, fishing, cooking and riding Harleys. In her own words, she said "Growing up in Florida you might think I would wind up being a beach baby but I have always preferred the thump of an engine to the roar of the surf. Don't get me wrong, I'll ride anything (including a surfboard) but there is something about the open road... the places you can go, the sights you can see and the people that you meet on a Harley. Nothing else compares.

"I started out riding dirt bikes when I was in middle school; hitting the trails as often as I could. Then, the magical moment when I rode on the back of a Harley-Davidson for the first time. I'll never forget it - I was 14 years old and the destination was a winding beach road. I was hooked. I started my rebellion against all things conventional right then and there - starting with my step-father's Gold Wing. He would invite me to go along with him from time to time but, ever since that ride on the H-D; I didn't want to be caught on the back of any thing else. So, I did what any teenager would do and I lied. I came up with every excuse why I couldn't go with him because nothing could compare to the look and sound of that Harley-Davidson motorcycle.

"Fast forwarding to when I was 21; I got a call from Big Jim telling me of this endurance ride he had dreamed up with called the Hoka Hey. I fell in love with the idea and after several conversations over the phone with Jim & Beth, I soon found myself flying to Las Vegas to do my first show as Miss Hoka Hey. Over the past two years now, I've travelled all over the US going to bike events and visiting Harley dealers to spread the word about Hoka Hey. I feel that I am truly blessed to have this job and to say I love my work would be an understatement.

"So, I'll see you all on August 5th in Mesa, AZ when the members of Team Rocky Mount H-D bring it to the starting line!!" - To read more stories, follow the Hoka Hey Blog.

Hoka Hey Contingency Prizes For HOG Riders

The Hoka Hey Motorcycle Challenge begins August 5, 2011 in Phoenix, Arizona, and will travel through all 48 contiguous U.S. states and several Canadian provinces before it ends in Nova Scotia. The route covers more than 10,000 miles and includes some of the most picturesque and challenging roadways in North America.

To sweeten this year's challenge, Harley-Davidson will provide more than $50,000 in contingency prizes to the five highest finishing members of the Harley Owners Group (HOG) who complete the entire 2011 Hoka Hey Challenge, as determined by the organizers. The highest finishing eligible H.O.G. member who completes the event, will be awarded a 2012 Harley-Davidson CVO motorcycle of their choice. The 2nd through 5th highest finishing eligible H.O.G. members will each be awarded a portion of a total of $19,000 in cash prizes.
- click image to enlarge event flyer.

Riders were able to sign up for the Hoka Hey Challenge during Daytona Bike Week at Bruce Rossmeyer’s Destination Daytona Harley-Davidson. Last years winner, Will Barclay and Tramp Stamp rider, Terry Rogue were on hand to discuss their personal riding experiences. 

“The Hoka Hey Challenge is a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles and the long-distance adventuring aspirations of many of our H.O.G. members,” said Steve Piehl, Harley-Davidson Director of Customer Experience. “The theme of the Hoka Hey Challenge is ‘It’s a good day to ride!’ and that is always the case on a Harley.”

To be eligible for any contingency award, the H.O.G. member must be in good standing at the time the event starts and they must display a H.O.G. emblem on their riding gear and in a prominent location on the motorcycle (preferably on the windshield or Tour Pak) during the entire event. The H.O.G. member must be the rider, not the passenger, and meet all eligibility requirements for the event. Free H.O.G. emblems and decals will be provided to all participating members at the start of the challenge.

Harley-Davidson is not responsible for organizing or conducting the event, it is an event and contingency sponsor only. The Motor Company will defer all decisions regarding final finishing order to the event organizers.

For more details, eligibility requirements, and rules of the H.O.G. contingency program, visit http://www.members.hog.com/ . For entry information or to monitor the event’s progress, visit http://www.hokaheychallenge.com/ .

Source: Harley-Davidson

Harley-Davidson sponsors 2011 Hoka Hey Motorcycle Challenge

The Hoka Hey Motorcycle Challenge announced today that Harley-Davidson Motor Company will provide marketing and promotional support for the 2011 Hoka Hey Motorcycle Challenge.

The Hoka Hey Motorcycle Challenge will present the world’s greatest long distance endurance motorcycle event in August of 2011. The event, the second annual in a series, will begin in Phoenix, Arizona and travel through all forty-eight contiguous States and Canada to Nova Scotia. The route will travel over 10,000 miles requiring passion and determination to complete. The event is open to all riders of Harley-Davidson motorcycles. Riders can ride the entire route or segments within the route.

"We’re excited about what the Hoka Hey Motorcycle Challenge represents to our riders," said Steve Piehl, Harley-Davidson Director of Customer Experience. "The new direction of being more about a personal test of touring endurance, where rider and machine stretch the boundaries of long-distance touring, appeals to us. It’s a perfect match for the superior touring experience and capabilities of Harley-Davidson motorcycles. 'Hoka Hey' translates to 'It's a good day to ride!' and that is always the case on a Harley."

"The Hoka Hey is about being the greatest endurance motorcycle event ever held and we are very excited to become associated with the greatest motorcycles ever built," said Jim Red Cloud, founder of the Hoka Hey Challenge. "Harley-Davidson's support and guidance will certainly enhance this ambitious event."

The first twenty-five participants to reach the finish and who ride the complete stipulated route will be recognized as winners and be eligible for monetary awards. Each rider will have the opportunity to designate a selected "home Harley-Davidson dealership" when they enroll. The home dealers of the top five finishers will be eligible for awards and recognition alongside the riders.

There will be fifteen check points along the route located at Harley-Davidson dealers where participants must check in as they ride the route. In addition to being an event sponsor, Harley-Davidson is exploring hosting a check point at the Harley-Davidson Museum in Milwaukee, Wisconsin.

For further information about the Hoka Hey Motorcycle Challenge or to obtain enrollment information, visit the event's web site: www.hokaheychallenge.com  or contact the office at 480-649-1071 or email info@hokaheychallenge.com.

For photos and additional media informaiton, contact Lisa Ballard, marketing director for Hoka Hey at 603-377-0517 - email lisa@dbcustomleather.com.

Hoka Hey 3/48 in August 2011

Chris Callen of Cycle Source Magazine shares what it was like for him on the 2010 Hoka Hey Run, covering over 9,000 miles from Key West, Florida to Homer Alaska. He interviews the people on the run and captures some of the incredible scenery.

The 2011 Hoka Hey Run will span 10,000 miles - 3 countries - 48 states

 In June of 2010; some of the most elite riders to straddle the iron horse set out together under the banner of the Hoka Hey 3/48 Motorcycle Challenge ™ and now it is time once more to GET ON YOUR BIKES & RIDE!!

On August 5th, 2011, riders will come together for a 10,000+ mile ride from San Diego, CA to Nova Scotia, Canada. Test your resolve and ride with us across 3 countries and through 48 states in the Hoka Hey 3/48 Motorcycle Challenge ™!!

This year's event will be open to two divisions.

* Division 1 is open to American-made air-cooled V-Twin motorcycles,

* Division 2 will consist of all other makes and models.

Each division will be departing separately and the riders will be vying against motorcycles within their own class for more than $1,000,000 in total event prizes!!!

Prepare to look within yourself and get ready to embrace the limitations and the strengths that you find there. Whether you make it to the first gas stop or all the way to Nova Scotia; participants who are in San Diego at the start of the Hoka Hey 3/48 Motorcycle Challenge ™ will be a part of something that is greater than any single one of us.

How many riders do you recognize on the 2010 Hoka Hey Finishers List?

Hoka Hey Journey Not About The Money

Chris Callen of Cycle Source Magazine shares what it was like for him on the 2010 Hoka Hey Run, covering over 9,000 miles from Key West, Florida to Homer Alaska. He interviews the people on the run and captures some of the incredible scenery.

You can meet up with the Cycle Source crew at the 70th Sturgis Rally at the Broken Spoke Campground and you can connect online at CycleSource.com.